Corporate Communication – Internal and External

Communicating with others is challenging to some, while it comes naturally to others. This is a quality that some people are born with, while some others chisel it to shine.

There are different forms of communication, some explicit while some are implicit.

Some are verbal while some are non verbal.

In corporate world, communication plays a vital role in the health of the organization and its presence in the business world. Different industries require different standards of communication which can also differ from time to time and region to region.

The three main channels of communication with business are: face to face, email/fax and phone. The two classes of communication can be denoted as external and internal.

External communication describes the communication that one has with external entities; such as, a vendor, supplier, bankers, principals, agents, competitors, franchises, consultants and finally – with the customers. Those with whom communication can be considered as internal are employees, resources and partners.

Communicating with such entities, both internal and external, should always follow some basics of corporate communication. It should be done in a way which adheres to the company’s policy and presence. Care should also be taken on the positioning or branding strategies of the organization.

We need to follow some basic rules while taking part in any of these forms of communication, be it a note/letter/email/fax/or through human interaction in the form of a face to face conversation or a telephonic one. They form the basics of customer service as well as the image of the organization on the society.

Most corporate companies provide basic induction training on the corporate rules and policies. A secondary training is also imparted in many organizations, which deals with these time proven techniques of communication. Such training sessions/ workshops helps the company to help the employee align its behavioral pattern with the organization as a whole.

In most corporate communications we can follow a standardization of telephonic customer service communication, or a template form of the email s that its employees send out to the business. Such checks are done to standardize actions and reactions of accompany vis-à-vis other entities and also to impose business ethics among its employees.

Thus a study of the basics of communication techniques and procedures should be understood for each and all. This helps all of us in developing ourselves in a more meaningful way in the corporate world.